Most service directors coordinate; few operate with their own technical depth. I run the function with both, and prefer companies that see that as an advantage. Salesforce Field Service, Power BI, custom integrations, LLM-assisted workflows in daily use. Tools exist to accelerate decisions, not the other way around.

Service & Parts Manager at Redge HVAC (LFB Refac S.A., owned by Syntagma Capital), a European manufacturer of rooftops and chillers for commercial, industrial and data center cooling, formerly Lennox EMEA. Country scope (Spain), dual reporting to the Spain Country Manager and the European Service Director. Full P&L ownership (multi-million euro), team of 21, network of around 20 external SAT partners across Spain.

20+ years across HVAC, consumer electronics (Samsung, Haier Europe) and telecom (Jazztel). Executive MBA from IE Business School. At Haier Europe, dual award in 2017: Best Cost Management and Best Service Performance. At Johnson Controls Hitachi, led the Salesforce implementation from scratch. Operating discipline shaped by PE ownership: EBITDA, cash flow, efficiency.